BullHorn Media: A Glance at an Integrated Marketing Communications Plan

Note: The following company analysis and blog post example is taken from an Integrated Marketing Communications plan, created for BullHorn Media, as a graduate level project.

Company Analysis


BullHorn Media is a spinoff company from Pro One Video, owned and operated by Mark and Lisa LeGrand out of Orlando. Mark and Lisa have an extensive professional videography background, having been in video production since 1993 and starting with small wedding videography. They have recently begun to work with larger corporate clients and, as a result, created BullHorn Media, so the two types of clients could better be differentiated.

The target audience for BullHorn Media would be corporate clients, small or large, looking for a video production company for either short term or long term needs. Clients do not necessarily need to live in the Orlando area, as they could be travelling in for a trade expo, convention, etc.

Steven Jolly, owner of SRJ Marketing Communications, explains the importance of an Integrated Marketing Communications (IMC) strategy with 6 important steps to keep in mind (detailed further in Steven’s article):

content 1

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Blog Post

The following is suggested blog content to be used in the 4th quarter of 2014 – to promote the BullHorn Media tag-line, “Amplify”:

Amplify Your Brand

Exactly how beneficial is it to amplify your image with quality videos that engage your viewers or consumers? Maybe we’re biased, but check the facts:

Forbes revealed that 75% of business executives watch business-related videos each week, and of those, 50% went on to make a purchase for their business, after viewing.

Whether you are looking for high-quality video to capture a corporate event or are a small non-profit organization in need of a professional video to enhance your mission, video can speak volumes to help your organization amplify their message.

Video can capture an audience and keep their interest, if captured in the right way. Because of this, it is important to consider a few things before meeting with your videographer:

  1. What is the purpose of your video? Consider your audience, whether it be internal employees or consumers.
  2. What message are you trying to send? Perhaps your organization is celebrating its 50th anniversary at their annual nation-wide convention – this would be reason to celebrate! Alternatively, your non-profit organization could be in need of an inspirational message, providing a mission in the Orlando community – this might be a more serious mood, as a call to action for viewers.
  3. Get more for your money: maybe your organization could use video footage to make two separate videos that have different purposes. Talk with your videographer about ideas and plans for each so that accurate footage is captured.

These are just a few items to begin thinking about, before discussing your organization’s video needs with a videographer (although they will be prepared with all of these questions for you, as well).

Amplify your image by providing your viewers with captivating videos. Establish a long-term relationship with your videographer in order to consistently promote the same message and professional style.

We maintain a long-time relationship with The Florida Nursery Growers and Landscape Association (FNGLA) and, as a result, consistently provide fresh video content for publishing across FNGLA’s multiple social media channels and website. Check out our recap of the 2014 (FNGLA) Landscape Show:

Tags for blog post: Amplify, Videography, Corporate Image, Event, Videographer, Non-Profit, Video Production, Orlando, Florida, Brand




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